The product design and development process

In this post we want to help demystify the fog around the term “product development” and share in a bit more about the design and development process in our studio. Although this process varies greatly from project to project according to the project's field, needs and limitations, there are a few routine stages that occur in almost every project.

We are thrilled to announce that our studio received the 2021 Edmond de Rothschild Design Award for emerging designers. The Rothschild Design Award was founded on the need to promote public awareness of the excellence and prominence of the design field in Israeli society. The prize is given to outstanding designers, both senior and emerging, in recognition of their significant contribution to shaping contemporary culture, creating a unique body of work, and contributing to the advancement of the economy, technology, and industry. Thank you to the Rothschild fund and award jury for this honorable recognition.

1 — Defining the Brief

During the first stage of the design process we define the project’s brief. Usually our clients arrive to us with a rough need or goal in mind, but there are always important “blanks” that must be filled in in order to establish a solid design brief.

Credit: Lorem Ipsum

We are thrilled to announce that our studio received the 2021 Edmond de Rothschild Design Award for emerging designers. The Rothschild Design Award was founded on the need to promote public awareness of the excellence and prominence of the design field in Israeli society. The prize is given to outstanding designers, both senior and emerging, in recognition of their significant contribution to shaping contemporary culture, creating a unique body of work, and contributing to the advancement of the economy, technology, and industry. Thank you to the Rothschild fund and award jury for this honorable recognition.

2 — Concept Development

During the concept stage we develop preliminary design concepts based on the client approved brief. The concept stage is for us the heart of the creative process kinda where the magic happens : ) Although this process might seem artistic, it is in fact a methodological creative process which is informed by data, technology and strategy.

Concept generation is done through sketches, models of various fidelity types, storyboards and more. At the end of the process the client is presented with a number of design concepts which implement the project’s brief, strategy, added values and engineering concept. From these concepts the client selects a chosen concept to move forward with to the next stages of the design process.